Actions speak louder than words.

When every other product on TV proclaims to be the fastest, prettiest or best, it becomes really hard to know what to believe in. So when the relatively unknown Swiss online printer company, Maxiprint.com, decided to advertise that they were indeed the fastest printer in the world, they figured out that their actions would have to speak louder than their words.

Instead of having their ads say they were the fastest, they proved to be so by creating the fastest advertising campaign. Their ads didn’t necessarily say they were fast, but by 6am, Zurich business executives were able to read the news that had just broke at 2am. By being able to get their ads/posters before the newspapers, Maxiprint no longer had to say they were the fastest. They just were.

Maxiprint estimates that their campaign generated about 2.8 million contacts due to the amount of press coverage they received.

Check out their campaign here http://www.youtube.com/watch?v=_xsQUcCblFs