Gen Y: Life as an open blog

We all know that for the GenY kids, life is definitely an open blog. Or an open Facebook, Flickr or Youtube. What once was private for previous generations -- break-ups, diaries, dancing almost naked -- today it couldn't be more public on the world wide web.

As Time reports on their latests issue ("Here's looking at you, kids"), this generation has been documented like no other groups before them and sociologists have begun to question the effect of all this “exhibitionism” on young people. Are we really seeing real people online or personas? Who is real, the person being portrayed online or the one offline?

While it's soon to examine and understand how their online behavior may affect their offline behavior and vice-versa or the implications of openly living in the public eye, it’s important that brands acknowledge and take advantage of such phenomena by finding ways to engage with an audience that’s willing to do almost anything online.

Jockey Underwear has recently launched a new campaign/contest called “Jockey UnderWars”, where people can post a video of themselves dancing on their bikini briefs and drawers to compete with other "UnderWarriors" for a chance to win the $25,000 prize. To see how this generation has no problem shaking it online, http://www.jockeyunderwars.com